About 75 Pub, Bar owners from Southern Range, Central Range and Western Range attended the programme which was held in Sri Satya Sai International Auditorium at C.G.O. Complex.
NGOs including Campaign Against Drunken Driving (CADD), Synergie and Corporate Companies like Home Safe and SABMiller India participated in the event, police said.
During the programme various innovative ideas were shared by the representatives of NGOs, Corporate Companies and Traffic Police in tackling the menace of drunken driving and promoting the cause of road safety.
The owners of Pub and Bar were requested to arrange cabs/taxis and drivers for their patrons who are in need of such arrangements. They were also requested to encourage safe driving by extending 'buddy discounts' provide free mocktails to drivers who shall drive the intoxicated persons back home, said Shukla.
All present pledged to persistently support the campaign working against drunken driving so that innocent lives lost on account of drunken driving can be saved, police said.