SIIMA enjoys the highest popularity in South India with over 45 percent of South Indian TV Viewers watching the awards show every year.
This year SIIMA will be held on August 6 and 7 here. SIIMA Chairman Brinda Prasad said that over 20 stars will be performing over two days in Dubai this year.
SIIMA nomination process is executed by a panel of judges from Tamil, Telugu, Kannada and Malayalam industries, followed by online voting for the final verdict of winner selections.