/ -- These indeed are peculiar times, which you sometimes have heard from the older generation about our lifestyle, eating habits and especially our buying choices. Where your mom will still choose to go all the way to the market place physically, surfing through a shop to shop to find that perfect furniture or fresh vegetables, millennials are now taking a turn to their laptops and mobile phones when comes to such purchases. What can be a possible reason for this?
Authencity is rapidly increasing in the case of online portals. They are no more considered "shady" because of being heavily marketed on digital and print media, and even word of mouth. It solves other concerns like:
Puneet Vig, founder of Doors Studio said, "It is a growing market in which brands must invest in for reaping long-lasting results, especially for one launching a product in the market! E-commerce and mobile applications are the need of the hour and they must bank on."
Any intelligent brand or business should keep up in times like these so that they don't become obsolete and grow irrelevant in the market and Doors tries to convey the same to their current and potential clientele. Staying updated with the changing times is a pill they should take consistently for a better future!
Disclaimer: No Business Standard Journalist was involved in creation of this content
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