Spanish marksman Juan Belencoso utilised a Jorge Tarres cross before burying his header past Abhijit Mondal from a close range to give the Hong Kong giants the lead at the half-way mark.
The visitors, however, missed at least half a dozen chances as they could not consolidate their lead as Martins brought the handful of supporters on its feet with his brilliant equaliser from a Dudu Omagbemi long header in the 74th minute at the Vivekananda Yuva Bharati Krirangan.
Having put up an insipid show through the first three quarters, East Bengal showed some urgency but a brilliant goalline save by Kitchee captain and right back Lo Kwan Yee in the 85th minute denied Martins a brace and what could have been a brilliant turnaround win for the red and gold brigade.
Incidentally, it was the same Kitchee captain who had came in the way of Martins to deny East Bengal the lead in the first shot at goal in a sixth minute move.
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Kitchee's second Spanish recruit Tarres almost doubled the lead in the 59th minute when he launched a powerful leftfooter but the crosspiece came to East Bengal rescue as the luck too smiled on the home side.
East Bengal goalkeeper Abhijit Mondal too should be credited for thwarting a surging Juan in the 63rd minute as the Spanish would also lament missing a sitter in front of an open net in the 72nd minute.
East Bengal were earlier handed a 1-4 thrashing by Johor Darul Ta'Zim in Johor Bahru in their opening fixture on February 24.