"... The Commission...Censures your party and also advises you and your party to be more circumspect and adhere to the provisions of Model Code of Conduct, particularly Para VIII of the Guidelines relating to Manifestos, in future," the EC order of August 23 addressed to party supremo J Jayalalithaa said.
Though the show cause was issued in May, the order came after three months.
On May 14, the poll watchdog had issued show cause notices to Tamil Nadu Chief Minister Jayalalithaa and DMK President M Karunanidhi for violating model code, saying their election manifestos do not "substantially" fulfil its guidelines.
The Commission had said the two parties had not complied to its guidelines on manifestos. It had asked them to reflect the rationale for the promises made in their manifestos and broadly indicate the ways and means to meet the financial requirement for the same.
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In its order on DMK, addressed to Karunanidhi, the poll
body said that though the rationale and ways and means to meet the promises have now been given, the same should have been given while issuing the manifesto.
In its show cause notice to the two Tamil Nadu parties, the Commission had referred to the guidelines on election manifesto for political parties and candidates.
It had reminded the two parties of section 3, which says that "in the interest of transparency, level-playing field and credibility of promises, it is expected that the manifesto also reflects the rationale for the promises and broadly indicate the ways and means to meet the financial requirement for it.
Parties in Tamil Nadu are known to promise things such as colour TV, mixer grinder, ceiling fans and free rice in their election manifestos.