"Wealth Plus is an industry-first product aimed at wealth creation where longer the policyholder invests, the more we contribute in his fund," Edelweiss Tokio Life Managing Director and CEO Deepak Mittal said in a release issued here.
The plan is futuristic in nature, catering to digitally-savvy customers.
The company is a joint venture between Edelweiss Group and Tokio Marine Holdings of Japan.
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