Suri said the Ministry of Culture and Ministry of Tourism were impressed with our commitment to the 18-day 'India by the Nile' festival and came on board without any hesitations.
"The proposition we gave last year was Egypt is going through a rough patch (and) tourism is badly hurt. Many countries have issued advisories against visiting the country," Suri said.
"We are helping you send the message that Egypt and Cairo is safe by and large. It is important that we use culture to promote tourism. They loved the argument, they came on board," he said.
The Indian ambassador said the focus was to get in more tourists in Egypt from India and the idea to rope in Bollywood megastar and Egypt's most-loved actor Amitabh Bachchan as the chief guest for the festival this year stemmed from that.
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"The idea worked...He has been phenomenally gracious. It is generous of him to make time for the festival," Suri added.
Bachchan, 72, will speak about his films, particularly 'Amar Akbar Anthony' at the Opera House tomorrow and will also be present at a gala event at the Pyramids the same day.
The festival will also feature performances by a Manipuri dance group, yoga sessions and an Indian street food festival.
"Three years ago we wanted to do an Indian cultural programme partly to get away from the notion that India is all about Bollywood," Suri said.
The third edition of the festival begins today and will continue till April 17.
Suri, however, will attend the event till April 7, and then return to India for a break, before he begins his stint as the Indian High Commissioner to Australia.