The stock went down by 3.82 per cent to settle at Rs 18,995.75 on BSE. Intra-day, it lost 4.67 per cent to Rs 18,826.
At NSE, shares of the company dipped 3.84 per cent to close at Rs 18,992.80.
"Anita Lal, Rukmani Joshi and The Eicher Goodearth Trust, part of the promoter group... Have sold 11.40 lakh equity shares in EML, representing 4.2 per cent of EML's equity shares, for an aggregate realisation of Rs 2,100 crore," Eicher Motors said in a regulatory filing.
It further said: "This sale has been done to provide liquidity to the promoters, and the proceeds will be utilised for personal uses, such as portfolio and other investments, and charitable purposes.