Seven persons, including two women and a child, died on the spot while one injured person succumbed to his injuries on way to the hospital last night.
Twelve injured persons were rushed to hospital at Salooni and later referred to civil hospital at Chamba, police said.
The bodies of all the victims have been extricated from the wreckages of the jeep and sent for post mortem.
All the victims, on their way from Salooni to Kandwara, were local people and identified as Vinod Kumar, Ghoru, Jeevana, Purkhi Ram and his son, Naro Devi and Geeta Devi.