Emami launches its edible oil brands in Bihar

Business conglomerate Emami group today launched its healthy edible oil brand in Bihar to expand its footprint in the state.
Emami Group Sales Strategy head Krishna Mohan and its Vice-president Debashish Bhatacharya announced introducing four brands of edible oil in Bihar at a press conference here.
They said after consolidating its position in the existing market in West Bengal, Emami Healthy & Tasty is entering Maharashtra, Delhi and NCR regions, Uttar Pradesh, Bihar, Punjab, Haryana and Odisha with its range of mustard, soyabean, sunflower and rice brand oil.
A total 150 distributors would be appointed in Bihar while the company would directly cover 30-40 outlets.

Emami Healthy & Tasty is competitively priced in a price range of Rs 90 per litre and Rs 120 per litre across its variants, they added.