Emami signs Sonakshi Sinha to endorse BoroPlus

FMCG firm Emami today roped in Bollywood actress Sonakshi Sinha as brand ambassador for its BoroPlus face-wash range.
Sonakshi Sinha would endorse anti-pollution face-wash range under its Rs 400-crore BoroPlus brand, the Kolkata-based company said in a statement.
Commenting on the development, Emami Director Priti A Sureka said: "Her popularity amongst cine-goers across various demographies and markets-metros, Tier 1, Tier 2 cities and big and small towns makes her a natural choice as the ambassador for this all-season brand which caters to a wide ranging consumer periphery".
"I am really excited to be associated with BoroPlus, an iconic brand which has a legacy of offering natural skincare," Sonakshi Sinha said.

Apart from Sonakshi, Emami has other celebrities, such as Amitabh Bachchan, Kareena Kapoor Khan and Bipasha Basu, on its board to endorse BoroPlus.
Boroplus portfolio comprises antiseptic cream, advanced moisturising lotion, prickly heat Powder and face wash.
In antiseptic cream, Boroplus enjoys 74 per cent market share. Apart from India, it is also the highest selling antiseptic cream in Ukraine, Russia and Nepal, the company said.