Embassy Group Goes Digital on Real Estate: Turns Big TV Spends Into Virtual Point-of-sale on Mobile

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Achieves 2.3x higher brand recall and 8% lift in purchase intent
(Logo: https://mma.prnewswire.com/media/546244/Embassy_Logo.jpg )
Mr. Aditya Virwani, Chief Operating Officer - Embassy Group, expressed, "Embassy has always been at the forefront of identifying and implementing unique initiatives across functions. Zapr has played a pivotal role in helping us magnify the reach and impact of our Future First Campaign, which targeted over 644,000+ unique smartphone users who were underexposed to our TV campaign."
Synergic cross screen targeting for optimal frequency: Engage over and above TV
Feedback survey for real-time measurement of campaign impact

Deepak Baid, COO - Zapr Media Labs, said, "Zapr executed this frequency building campaign for Embassy on programmatic, across all app categories in the mobile ecosystem - e-commerce, news, gaming, lifestyle, etc. Our video engagement beat industry standards with 35.58% VTRs and 3.81% CTRs, proving that digital ROIs are instrumental in creating real business outcomes."

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