According to an MoU, TUI India will be the preferred agent for Emirates Holidays in India to promote its range locally.
"India remains a key source market for Emirates Holidays - and our partnership with TUI India, is a testament to our continued commitment to present a wide range of holiday options to discerning Indian travellers," said Marc Bennett, Divisional Senior Vice President, Emirates Destination & Leisure Management.
Emirates Holidays, the tour-operating arm of Emirates Airlines, has also launched an offline and online marketing campaign 'Hello Dubai' across key cities in India to promote Dubai as a destination.