In the Indian version of their "Makeover Mission" reality series that has been broadcast in 12 countries till date, the stylists Trinny Woodall and Susannah Constantine pick ordinarily dressed people and give them a chic makeover.
"An emotional makeover is as important as a physical makeover, because the physical one will not last unless there is an emotional change," say the stylists, who have also co-authored a book "What Your Clothes Say about You".
"The show will take on women and men undergoing emotional blockades in their lives. While working with the contestants we discovered that all of them were stuck somewhere in their lives. The show tends to discover the insight of a woman or a man's lack of self confidence," says Susannah.
The stylists say they helped one of the contestants, a married woman employed in a technology business, overcome her fear of feminine clothes. The duo say they helped her "reach out to her emotional state pick exotic feminine and soft style clothes instead of her routine tomboy attire."
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The fashionistas say they believe that "traditional dressing is far more beautiful and it would be a doomsday if all women would end up wearing skinny jeans."
"It's sometimes sad to see some Bollywood stars wearing western clothes at Cannes because India has its own range of beautiful traditional dresses. It's like saying I am keeping my culture with me. I would love to see more of it with the stars," says Susannah.
The stylists say they want to focus on dressing up men in the country.
"When I see middle aged men in India, their attire makes me feel as if they are caged in a decade. They dress up as if they are living in 80s. We wanted to give them a makeover, which could be timeless," says Trinny.