: Cisco India Wednesday launched its new version of 'Cisco Start' to help Small and Medium Businesses (SMBs) in Tamil Nadu build their digital foundation and become globally competitive.
The company chose Tamil Nadu, particularly Coimbatore, to launch this version, as the state was a major SMB hub and contributes about nine per cent to the GDP, Managing Director, Commercial Sales, Cisco India and Saarc, Sudhir Nayar told reporters here.
The initiative was aligned with Cisco's commitment to accelerate Tamil Nadu's digital transformation and showcase how digitization can fuel economic growth, world class innovation, sustainable competitiveness and prosperity, he said.
The nearly 2.18 lakh SMBs in sectors like automobiles, IT, engineering and e-commerce can make good profit by using the product, investing 70 million USD per year, as 70 per cent of small and medium enterprises are offline now, Nayar said,
Disclaimer: No Business Standard Journalist was involved in creation of this content