"This shows the entertainment industry here is on the cusp of growth, more growth means more footfalls and channel viewing. And more public awareness for the sector. Happy that Fatafati channel has also come up now," Abir told PTI here.
The 'Feluda' in 'Badshahi Angti' said, "I hope entertainment channels will dominate our air waves and seen by the Bengali diaspora elsewhere. We need vibrancy, we need colors, we need variety in content and freshness for the youth."
Siddharth Mishra, director of channel, said, "If you aim to buy a car go for a Mercedez. You can then acquire a Porsche or a Bentley gradually."
"Fatafati is one word which has instant connect with the present day youth, as such terms and phrases have become part of their dialect," partner Himansu Dhanuka of Eskay Movies said.
"We are also planning to introduce different genre films for the Bengali Gen Y," Dhanuka, having produced blockbusters including Khoka 420, said.