The World Solar Challenge, first run in 1987 and last held in 2015, began in a high-tech, futuristic flurry from Darwin's State Square.
Dutch team Nuon is aiming to defend its title but Belgium's Punch Powertrain led the 41 cars -- powered by the sun and mostly developed by universities or corporations -- off on the punishing journey south to Adelaide after a surprise win in today's time trial.
"We knew our car was good but we never expected pole because there are a lot of competitors over here, a lot of very fast looking cars," team manager Joachin Verheyen told reporters.
Google co-founder Larry Page and Tesla co-founder J B Straubel are past competitors who credit the event in influencing their careers.
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The main action will be the streamlined Challenger class -- slick, single seat aerodynamic vehicles built for sustained endurance and total energy efficiency.
Dutch team Nuon crossed the finish line first two years ago, taking 33.03 hours to make the punishing trip ahead of Japan's Tokai University, the 2011 winner, in a nail-biting climax.
There is also a Cruiser class which aims to showcase solar technology for mainstream vehicles that are more practical for day-to-day use.
Entrants come from Hong Kong, Singapore and even Iran.
"Of course, the point of this challenge is not just to go fast, or to develop technology that will never reach the mainstream," said event director Chris Selwood.
"Our founder, Hans Tholstrup, and competitors past and present, are all determined to make sustainable, energy positive, solar electric cars and renewable technology a reality."
Crews are allowed to drive between 8am and 5pm each day and simply set up camp wherever their car pulls off the road at the end of the day. The first car to cross the line in Adelaide is the winner.
There are seven checkpoints along the route where drivers can get updates on their standings, the weather, and do basic maintenance -- clearing any debris from the car and adjusting tyre pressure.