Over-the-top platform Eros Now on Tuesday announced its entry into English-language content market with the launch of Eros Now Prime'.
As part of that,Eros International, an NYSE-listed company and owner of Eros Now, has entered into its first partnership withNBC Universal International Distribution, by forging a multi-year deal.
As part of its strategy,the company through its new Eros Now Prime platform aims to tap the metro cities, whileEros Now with itsIndian-language content would penetrate into smaller tier II and III markets, the companysaid in a statement.
Eros Now will soon layer the Eros Now base service with an extensive English-language content offering consisting of over 2,000 hours of programming, it added.
Commenting on the development, Eros Digital Chairman & CEORishikaLullaSingh, "With growing focus on regional language and local content to cater to the next billion-user market, we are addressing users who increasingly view themselves as global citizens' and aspire to connect with places, people, and ideas beyond their locale.
"This will influence the persistence of English-language content, films, music consumption and networking on social media."