"We are launching a weekly half-hour programme dedicated to Jammu and Kashmir, titled 'Kashmir Express' which will be telecast every Monday from 8 PM to 8.30 PM," said Rajesh Raina, group editor of the Hyderabad-based ETV network.
He said the first episode of 'Kashmir Express' will go on air on ETV Urdu from June 17.
"This programme would focus on off-beat stories, success stories and glorious cultural heritage of Kashmir," he added.
Raina said the programme was conceived following the success of daily news bulletin on the developments in the state, which started in 2006.