In consonance with the 'Digital India' campaign of Prime Minister Narendra Modi, the bank has launched the online platform called 'EXIM Mitra' -- meaning a friend for exporters and importers.
EXIM Mitra will provide preliminary help to a large number of exporters and importers who may not have access to an array of crucial trade-related information under one single platform.
The portal would act as a gateway to identify potential global markets and products, understand product standards across the globe, estimate freight cost, introduce exporters and importers to the various credit and insurance facilities available, identify agencies providing handholding, apart from a host of other value added services.