Fabindia, the country's leading lifestyle retail chain, has set its eyes on tier-II cities for expansion of its Fabindia Experience Centres, a top official of the company said.
It all looks at expanding omni-channel model to all its stores to push e-commerce sales, Fabindia managing director Viney Singh said at the sidelines of the inauguration of Kolkata's first Fabindia experience centre.
The measures constitute the company's aggressive retail expansion plan entailing an estimated investment of Rs 90-100 crore in the current fiscal, he told PTI.
Fabindia Experience Center is a relatively new format, which are large stores to showcase maximum products categories under a single roof.
Besides apparels, Fabindia has home furnishings, furniture, gifts, jewellery, organic food and personal care products.
"We want to raise the number of the experience centres to 40 by this fiscal from 13 now. We have covered all metros and tier I cities. Now, we will open these in tier II cities," Singh said.
A Fabindia Experience Centre has opened in Chandigarh
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