Addressing a meeting of traders, he, however, did not refer to foreign direct investment in retail, which his party is strongly opposed to.
"I don't know if it will benefit me politically... Trading community should not run away from global challenges. They should not think they will die if businesses go online... You demand from government help to build your capacity to meet challenges...
"A small town buyer is also looking for branded products. We should not meet to decide how to escape from this but how to take it on. You should enhance your quality and filter out those whose quality is suspect," he said addressing the Confederation of All India Traders (CAIT).
Modi promised to scrap unnecessary laws as it appears that government believes "all are thieves".
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He also batted for complete overhaul of governance, saying the fashion of running the affairs of country from Delhi should stop and states must be trusted to govern.
The BJP's prime ministerial candidate said there are too many laws in the country and the government seems to believe that all are "thieves".
Modi said the trading community should focus on capacity-building and quality to take on the global challenges.
He shared the traders' concerns over "complicated and too many" laws in the country and said he felt at times that a law should be made which stipulate that a new law will come into force only when 10 old laws are scrapped.
"There is a web of law. You give us strength so that we (when in power) could repeal one law every week," he said. He said he was for reforms of laws.