Facebook said Wednesday it now has 300 million daily users of "stories," a format inspired by Snapchat, and would now begin delivering ads with these visual messages.
The announcement shows Facebook is making strides in this new format which allows people to share videos or photos with emojis and augmented reality options that could allow users to draw eyeglasses or hats on faces, and which disappear after 24 hours.
"Starting today Facebook Stories ads will be available to advertisers around the world," a statement from the world's biggest social network said as it made the announcement at a New York media event.
"Advertising in stories has proven to drive valuable business outcomes." Facebook, which at one point sought to acquire Snapchat to tap into the market for younger users, began using the stories format in 2016 on