People using the Live streaming feature at Facebook will be able to "broadcast: to groups at the social network or in scheduled "events."
Scheduled events can even be used for online question-and-answer sessions.
"We hope this new ability to both broadcast and watch live video within Groups and Events enables people to connect more deeply with their closest friends, family and the communities of people who share their interests," Facebook product management director Fidji Simo said in a blog post.
Facebook also began letting people replay comments made during live broadcasts or weigh in with reactions such as sad, angry, love, or 'wow,' that were launched recently in News Feed.
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Data gathered by Facebook showed that people comment 10 times more often on live videos than on regular videos.
The social network also added filters that let people personalize the look of broadcasts, and planned to add the ability to draw or doodle on videos while they are being streamed live, according to Simo.
Facebook unveiled a section dedicated to live broadcasts and made it simpler to search for video.
Facebook Live launched in the middle of last year and was initially limited to celebrities but recently opened to a wider audience of broadcasters.
The service allows members of the social network in 60 countries to use smartphones to live stream video. The new features were being rolled out to Facebook applications tailored for mobile devices powered by Apple of Android software.