"Whenever a north Indian asks me where his place was in the state, I reply to him with a song - 'Najar ke samne, jigar ke pass koi rahta hai wo tum'...," Fadnavis said to a round of applause.
The Chief Minister, who started off his speech in Bhojpuri, said, "Maharashtra shares a very old and lasting bond with the Uttar Pradesh and this is the reason Maharashtra has always given due respect to all the North Indians, as it has given to the people belonging to rest of the country."
"Uttar Pradesh is the land of Lord Ram and Krishna. Wherever Lord Ram visited in the Maharashtra during his exile, it became places of worship and we all have maintained our immense respect and faith to those places," he said.
Not only this, centuries ago at the time of Shivaji Maharaj's coronation, a brahmin from Uttar Pradesh was called in and he completed all the rituals, he added.
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"People coming in from all the states, including UP, have not only adopted Maharashtra's culture, but also enriched it," he said.
The BJP's event is being seen as an aggressive way to woo 'Uttar Bhartiyas' as they form 28 per cent vote share in Mumbai.
The outreach has another objective with forthcoming Assembly elections in Uttar Pradesh, due next year.
BMC has been ruled by Shiv Sena, which plays its agenda of 'sons-of-soil' vs 'outsiders', with the BJP as a junior partner for over two decades.
City BJP chief Ashish Shelar, senior leader of Mumbai BJP and general secretary Amarjeet Mishra, Vice president of Mumbai BJP Sanjay Upadhyay along with other leaders were present.
Mumbai BJP general secretary Amarjeet Mishra, who often organises such events for North Indians, said, "The work that chief minister of Uttar Pradesh didn't and couldn't do here in Mumbai (to connect with the North Indians), is being done by Devendraji.