FE Credit Cards Redefines Customer Loyalty With Vietnam's First Ever Rewards Platform That Provides An Unprecedented 10x Benefit On All Daily Spends

/ -- VPBank Finance Company Ltd. (FE CREDIT) has emerged as one of Vietnam's largest card issuers by focusing on first-time card customers. To ensure unparalleled benefits for its valued cardholders, FE CREDIT has launched a unique loyalty program 'Oi Plus+'. Unlike traditional reward programs which focus on lifestyle oriented benefits, this flagship loyalty program rewards cardholders on their everyday spends, and on top of that, it provides a market first 10X multiplier. This fresh approach to Customer Loyalty directly connects to the unique needs of category entrants.

Photo - https://photos.prnasia.com/prnh/20190426/2447866-1
Mr. Kalidas Ghose, CEO of FE CREDIT said, "Our Credit Cards business is a strategic driver of financial inclusion focused on converting more and more customers from cash to card. Along with our Plus+ Card, the unique 'Oi Plus+' rewards proposition will attract even more first-time card customers to experience unprecedented value with FE Credit Cards."
Mr. Nimish Dwivedi, Credit Card Business Center Director of FE CREDIT continued, "Oi Plus+ is based on the principle of "no confusion and no complexity" to make cashless experiences not just simple and easy, but also incredibly rewarding. This distinctive Rewards Program transforms daily expenses into unique experiences."
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