A new study has found that only one-third of people pay attention to how much alcohol their drinks contain and it is the younger drinkers who are more likely to check the alcohol by volume label.
According to the study in UK, only 38 per cent of 18-24 year olds drinking at home checked the strength of their drink, compared with 27 per cent of 25-64s, the Daily Mail reported.
The team from market researchers Mintel said this may be because young people are likely to drink more, or to want stronger drinks so they get drunk quicker.
More than half of 18-24 year olds 'pre-load' the booze