Billed as a mega event, the three-day convention beginning on September 25 would act as a major opportunity for Odisha and help in harnessing the tourism potential of the state in a big way, state's Tourism and Culture Minister Ashok Chandra Panda said.
The Convention theme is the much-adored Sanskrit verse "Atithi Devo Bhava" meaning 'Guest is God'. Odisha Tourism has also joined FHRAI as Partners of the event.
Inordinate delay in approvals and licensing conditions would also be discussed at the convention where the long standing demand on the industry to be accorded infrastructure status is also expected to gain prominence, Walia said.
"The thirteen states and a union territory comprising eastern India have immense tourism potential and we are confident that this event will be a catalyst for the growth of tourism in the region," said Walia.
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The high profile event would witness participation of more than 800 delegates representing top echelons of the hospitality and tourism industry in India, leading hoteliers and other stakeholders in the industry, Walia said.
The formal inauguration ceremony will be graced by Odisha Chief Minister Naveen Patnaik as Chief Guest along with Tribal Affairs Minister Jual Oram, Union Minister of State (I/C) for Culture and Tourism Mahesh Sharma and others.
A special handicraft exhibition 'Pipili Bazaar' showcasing rich handicraft products of Odisha will also be inaugurated during the occasion.
The concluding day of the convention will see one of its kind colourful extravaganza of 'World Tourism Day Walk & Carnival' on September 27.