Nina Lath Gupta, Managing Director, NFDC India, said it would facilitate greater business opportunities and exploit potential opportunities that one can bring on board for a project.
"We have experienced that there are many films which are weak at financing and are looking for producers. At the same time, there are many producers who are looking for good projects to invest in. That's why investor's pitch has been formed to bring these two parties together," Nina told PTI in an interview.
'Film offices' has been introduced to foster a dialogue between Indian film commission and their international counterparts.
"We learnt from the previous editions of film bazaar that governments and commissions that are at the event really don't get to interact actively with film producers and pitch their locations.
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"We decided this year to set up 'film offices' to initiate a dialogue between these two. Unless it happens we won't be able to make India a film-friendly nation," she added.
"I find the change very gratifying because I don't find it a temporary change. I feel it's a permanent shift that is taking place to watch such kind of films. There is an openness to watch different kind of films by the audience now. But we should not undermine or diminish the traditional form of story-telling, which will always be enjoyed," she said.
This year the NFDC Film Bazaar will be attended by 200 delegates across the world including the heads of major film festivals.