Film bazaar will bridge gap between dir-prod: NFDC Director

NFDC intends to bridge the gap between financiers and film producers through its new initiative 'investor's pitch' that would be an attraction of its film bazaar, being held on the sidelines of International Film Festival of India (IFFI).
Nina Lath Gupta, Managing Director, NFDC India, said it would facilitate greater business opportunities and exploit potential opportunities that one can bring on board for a project.
"We have experienced that there are many films which are weak at financing and are looking for producers. At the same time, there are many producers who are looking for good projects to invest in. That's why investor's pitch has been formed to bring these two parties together," Nina told PTI in an interview.

The 8th edition of NFDC Film Bazaar, which began yesterday, has many new additions this year including 'film offices', 'romance screenwriter's lab' and also some new sub-sections in the viewing room including the remake section.
'Film offices' has been introduced to foster a dialogue between Indian film commission and their international counterparts.
"We learnt from the previous editions of film bazaar that governments and commissions that are at the event really don't get to interact actively with film producers and pitch their locations.

"We decided this year to set up 'film offices' to initiate a dialogue between these two. Unless it happens we won't be able to make India a film-friendly nation," she added.

NFDC, a central agency established in 1975, has been behind many successful films including 'The Lunchbox', 'Miss Lovely', 'Liar's Dice', 'The Good Road' which have changed the scenario of cinema-viewing in India.
"I find the change very gratifying because I don't find it a temporary change. I feel it's a permanent shift that is taking place to watch such kind of films. There is an openness to watch different kind of films by the audience now. But we should not undermine or diminish the traditional form of story-telling, which will always be enjoyed," she said.
This year the NFDC Film Bazaar will be attended by 200 delegates across the world including the heads of major film festivals.