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Film industry constantly forgets huge audiences: Helen Mirren

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Press Trust of India London
Last Updated : Jun 22 2013 | 6:20 AM IST
Veteran star Helen Mirren has accused the Hollwyood movie industry of forgetting certain huge audiences when releasing a picture.
"It's the funny thing about the film industry. They're constantly forgetting about certain huge audiences. They completely forgot about teenage girls for a while; then 'Titanic' came out and made something like 3 billion pounds - basically from teenage girls.
"Before that, I remember they forgot about [young] kids. In this case, they forgot about the baby-boomer generation, which is an awful lot of people who are now in their 50s and 60s, and grew up on the cinema. They've got money in their pockets, they're free of having to go home to look after the children, and they want to go to the movies," she said.
Mirren appears in the movie 'Red' and says the movie needs to a complete package in order to appeal to the audience, reported Digital Spy.
"It's not actually that straightforward to make a successful one. You've got to get the balance right: the right amount of wit, of laughs, of action, of characters - real, interesting characters, not just cliches. Ou need quite a magical little concoction to make the thing fly rather than just sit there and be ignored.
"But I think with a bit of genius casting in the first one, and some funny lines, the piece worked... Yes, the piece worked. So it was great fun to go back to it.

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First Published: Jun 22 2013 | 6:20 AM IST

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