Kartik Aryan on Monday said content has always been the king in films and no movie can find acceptance in the absence of a story.
Kartik has been on a roll with back-to-back hits like "Lukka Chuppi" and "Sonu Ke Titu Ki Sweety".
Asked if films like "Saand Ki Aankh" have proved content is king, Kartik said, "It has always been (content is the king).
"Whether it's relatability factor, content or even if it's fiction, unless there's content, it won't find acceptance. It's the same with 'Pati Patni Aur Woh' or even 'Saand ki Aankh', which I really liked..."