'North East Live', a sister channel of Guwahati-based Pride East Entertainment Private Limited running three other channels, was launched by Tuki in the presence of Development of North East Region (DoNER) Minister Paban Singh Ghatowar here yesterday.
"This is a giant leap forward for journalism and mass media in the land-locked state of Arunachal Pradesh - a late starter - which boasts of just seven dailies being published from the capital and few other tabloids from other parts," Tuki said.
Reiterating that the geographically large state has immense potential in all respects, he appealed to the media "to showcase and promote the rich cultural, religious, adventure and natural potentials of the state along with its unique identity of unity in diversity".
"It's a happy opening for all of us in the NE region. The information on North East India missed by the mainstream channels will be fed to the rest of country and the world from now on through this satellite channel," the DoNER Minister said.