Melania Trump pushed back against critics, declaring her commitment to combating cyberbullying despite the hits she has endured for taking on the issue while her husband routinely goes on Twitter to berate foes and call them names.
"I am well aware that people are skeptical of me discussing this topic," the first lady said.
"I have been criticized for my commitment to tackling this issue, and I know that will continue. But it will not stop me from doing what I know is right. I am here with one goal: helping children and our next generation."
She told the executives "I believe together we can make a real difference in encouraging positive behaviors on social media."
"She is most concerned about anonymity online and thinks that it's a disinhibitor to the ways in which people behave."
Michael Beckerman, president and CEO of the Internet Association, said in a written statement that the meeting gave the industry a chance to highlight investments in policies, controls, resources and programs "that help promote a positive and safe online experience for people of all ages."