The poster features a photo of the 49-year-old actor along side a line which says, "Baniye ka dimaag aur Miyanbhai ki daring."
"The official first poster of ?#?Raees? is here! Have a look and let me know what you guys think!" Shah Rukh posted on Facebook.
The Rahul Dholakia-directed film is set in 1980s Gujarat, and tells the story of a bootlegger whose business is thwarted by a tough policeman.
The film also stars Mahira Khan and Nawazuddin Siddiqui. It will release on Eid 2016, the same day as Salman Khan's "Sultan".