Besides Indian companies, exhibitors from Pakistan, Egypt and Afghanistan will showcase their products.
The decade-old PITEX has established itself as a major trade expo in the region and generates business enquiries of more than Rs 250 crore every year, RS Sachdeva, co-chairman of the Punjab committee of PHD Chamber, said today.
He said it is an ideal platform for Indian manufacturers and traders to showcase their goods at the international level.
The region's first Reverse Buyer-Seller Meet (RBSM), supported by the Ministry of Commerce, is part of this year's PITEX.
Also Read
The RBSM will see visiting chambers representing SAARC nations. It would be a three-day meet to network with foreign buyers and manufacturers.
A delegation of more than 150 businessmen from SAARC nations, including Pakistan, Afghanistan, Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka, will be here from December 4 to participate in the event.
Important issues to boost trade among the countries, including better road connectivity and opening more trading points, are likely to be discussed, PHD Chamber Regional Director Praveen Rathee said.
The event would see the largest Pakistan trade delegation to India.
Rathee said in February next year, the India Trade Expo, being organised by the PHD Chamber, will be held in Islamabad in Pakistan.
"India and Pakistan are the two largest economies in the South Asian region that provide tremendous potential for bilateral trade," he said.
Punjab-based companies too will showcase their products, including automobiles, bicycles, agriculture machinery, textiles and sports goods, among others.