"With over seven million artisans, India is globally known for its unique artifacts and traditional products. India Art House aims at bringing products from artisans under one roof and offer them access to a wide set of customers across geographies," Flipkart Chief Business Officer Ankit Nagori said in a statement here.
Through this store, customers can shop from a range of crafts, home decor and furnishings, paintings and handloom items, he said.
Currently, Flipkart has products from over 15 regions in India and it aims to introduce more over the next few months, making it the go-to store for original and authentic Indian handicraft products, Nagori said.