With general elections scheduled next year, the Information & Broadcasting Ministry is planning to run the latest 'Bharat Nirman' audio-visuals clips created across TV channels and social media networks across the country.
Apart from the bills and legislations, schemes like Direct Benefits Transfer and Aadhar card also feature prominently in the campaign.
Speaking at an event held to release the clips, I&B Minister Manish Tewari said that a "silent revolution" had taken place in the country in the past decade and a rights based infrastructure had been created which had empowered people, whose story had to be told.
He was questioned as to why in the latest phase of the campaign, the ministry had included a number of audio-visual clips which showed legislations not yet passed by Parliament.
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"We have clearly put forth the intentions and policy before the people. And whichever matter is before the parliament, clearly we have declared and presented the actual facts and situation before the people."
Among the new audio visuals is a series of clips featuring a young woman Priya, who after benefiting from a scholarship scheme helps fellow villagers get Aadhar cards and compensation of four times the market rate as envisaged in the proposed Land Acquisition Bill for rural areas.