A sprawling luxury property near the Italian city of Verona -- home to Shakespeare's star-crossed lovers Romeo and Juliet -- was put up for auction today on Taobao, the flagship site of Chinese e-commerce giant Alibaba.
Photographs show a pale two-storey building with a red tile roof amid grounds featuring manicured lawns and neatly trimmed hedges dotted with statues surrounding a fountain. Inside a well-stocked library is pictured dominated by a large table.
The seller, a Beijing-based immigration firm called Cansine, started bidding at 100 million yuan (USD 16.4 million) but said the property was worth 173.25 million yuan.
Nevertheless by a third of the way into the sale period -- which will last only 12 hours -- no buyers had come forward.
More From This Section
"Not a single bid so far, real rich people won't come here. This is just a stunt," said one of the more than 90,000 who viewed the online auction.
Alibaba's Taobao is estimated to hold more than 90 per cent of the consumer-to-consumer market in China. Under its rules, the seller is responsible for the authenticity of the item description and supporting documentation.