"Sahara Force India pays tribute to cricketing legend Sachin Tendulkar via a hashtag: #masterblaster which has been placed on the nose section of their racing cars at the upcoming Indian GP," the team said in a statement.
"Like Sachin Tendulkar, Sahara Force India aims to be a big hitter in the world of sport. With our cars adorned with the commemorative hashtag, our team will endeavour to harness the passion of an entire country and achieve a great result at our home race, the Indian Grand Prix," it added.
The marquee game would be played against the West Indies in Tendulkar's home ground -- the Wankhede Stadium in Mumbai.
The 40-year-old has played international cricket for over two decades and is easily India's most revered sportsperson besides having a huge fan following across the cricket-playing world.