Besides jazzing up the Durga Puja celebrations - which happen to be a major crowd puller - the state tourism department is preparing a 'bridal tourism' package to showcase the rituals of Bengali marriages to the foreigners and seek their participation in the event.
"The bridal tourism package will offer foreigners a chance to witness the colourful rituals of a Bengali marriage. They will find it interesting as they are not accustomed to anything like this three-day long gala at Bengali homes," West Bengal Tourism Minister Gautam Deb told PTI.
The guests will be able to witness from close quarters the 'haldi' or 'gayey halud' ceremony (turmeric smearing), exchange of garlands, and sindur daan (vermilion ritual).
The tourists will also get a taste of the lavish Bengali spread at the weddings and the reception ceremonies, he said.
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At a recent meet with travel operators from different parts of the globe, including the US, the UK, Russia and Australia, the minister had promised unique experiences for the tourists.
The state tourism department is currently working on a plan to offer a diverse portfolio of niche products - cruises, adventure, wellness, medical and education besides homestays.
"We have decided to support theme-based tourism products, and encourage maximum private sector participation, while ensuring standard services by all tourism players in the state," Deb said.
Stating that visitors can open avenues for investments and generate jobs, the minister said the tourism sector in our state is growing at an unprecedented rate.
West Bengal ranks fifth among the Indian states in terms of foreign tourist arrivals, ahead of Rajasthan, Goa and Kerala, the minister noted.
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