IIT Kanpur alumnus Deepanshu Arora teamed up with Parita Parekh, an alumnus of US-based Brown University to create the learning tool filled 'WonderBoxx' aimed at children up to the age of 8.
The kit was officially launched here recently and claims to target eight key developmental areas - cognition, art, crafts and aesthetics, math and manipulative, motor and sensory, language strengthening, play, organising and structuring besides music and sound.
Arora, who graduated from electrical engineering from the Indian Institute of Technology says as a child he was very curious.
"As a kid I was very curious and whenever there was a radio playing, I wanted to know who it was that sat inside. Those days we used to play a lot, used to break a lot of toys and had much hands-on learning. But when I see kids today they just sit infront of the TV all day or are engaged with ipads and smartphones," says Arora.
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Each of the several hands-on-learning tool boxes that the duo devised, contains two to three toys, one book, one visual encyclopedia and a newsletter containing expert advice for parents.
Available on monthly subscription basis, every box is based on a theme that aims at development of an area which is of interest to the child.
The initiative is backed by a team of pedagogy experts, product designers, children's authors, illustrators and young parents.
"It is extremely important to create an environment to support young children's creativity and creative learning. Through play and imagination, a child can fulfill wishes and overcome fears of unpleasant experiences", says Mehak Ahuja, a mother of a 3-year-old.