Mukesh Singh, who was also a property dealer, was returning from Greater Noida when he was attacked from both sides by four men on motorcycles last evening, they said.
He tried to jump out of his jeep and escape into a nearby field but before he could do so, he was killed by a volley of bullets from the attackers, police said.
Mukesh had lost narrowly in the panchayat elections and since then there was an enmity between him and the winner Rakesh, who is the current village head.