With this acquisition, Diadeis has entered into the Asian market.
Alia's client include Unilever, Cadbury-Kraft, Nestle, Danone, L'Oreal, GSK, LVMH, Renault to name a few, the company said in a statement.
Commenting on the merger, Alia Group promoter Sanjeev Malhotra said: "Alia Group has created specialist firms in the Asia region that are ahead of their times. We are fortunate that this is recognised by the global players and interest shown by them to invest in us and take these businesses to the next level."
"We are looking at 2-3 more acquisitions in other parts of the world to strengthen our global foot-print," he added.
Together Alia and Diadeis will build the business to offer global and customised solutions to Indian FMCG and auto majors making it amongst the top 5 firm in the USD 2 billion pre media industry, statement added.
Merisis advisors acted as an exclusive investment banking advisor to Alia and Diadeis for this transaction.