Rarely have French President Emmanuel Macron and superstar soccer players including Cristiano Ronaldo been on the same page, but when it comes to the fires that are devastating the Amazon, they're uniting in sounding the alarm.
Five-time world player of the year Ronaldo beat Macron to the punch with his tweet urging action on the Amazon that, by Friday morning, had already racked up more than a quarter-million likes.
Ronaldo tweeted: "The Amazon Rainforest produces more than 20 per cent of the world's oxygen and it's been burning for the past 3 weeks. It's our responsibility to help to save our planet."
Macron's tweet later was similarly urgent, saying "Our house is burning. Literally."
Paris Saint-Germain's Kylian Mbappe, a World Cup winner with France, tweeted a composite photo of rainforest in the shape of human lungs, lush and green on one side, consumed by flames on the other, and the words: "Pray for Amazonia."
"We're already very busy," Allione said. "We've always had fires but now we have giant infernos."