Sweet, summer afternoons of lounging with the latest bestseller or that old favourite might feel like a postcard from a sepia-tinted past, but the days of reading aren't over -- they have just shifted from dog-eared pages to digitally bookmarked ones.
With a nationwide lockdown that has been in place since March 25 and is only now beginning to relax in some sectors, everyone is adapting to the new normal of staying indoors. And so are readers who are turning to ebooks, some reluctantly, still viewing them as inferior to the physical book, and others eager to embrace new technology as the way to go in a post-corona tomorrow.
Publishers have largely welcomed the change and see it as an opportunity to enter a new market they hadn't tapped properly before.
Clients like Reva Malhotra, PR professional and former literature student who must read for a couple of hours before she goes to bed, are their target
Disclaimer: No Business Standard Journalist was involved in creation of this content