Writing in The Lancet Diabetes and Endocrinology journal, Professor Naveed Sattar and Dr Jason Gill both of the University of Glasgow's Institute of Cardiovascular and Medical Sciences, call for better labelling of fruit juice containers to make explicit to consumers that they should drink no more than 150ml a day.
They also recommend a change to the UK Government's current five-a-day guidelines, saying these five fruit and vegetable servings should no longer include a portion of fruit juice.
Professor Sattar, who is Professor of Metabolic Medicine, said, "Fruit juice has a similar energy density and sugar content to other sugary drinks, for example: 250ml of apple juice typically contains 110 kcal and 26g of sugar; and 250ml of cola typically contains 105kcal and 26.5g of sugar."
"Additionally, by contrast with the evidence for solid fruit intake, for which high consumption is generally associated with reduced or neutral risk of diabetes, current evidence suggests high fruit juice intake is associated with increased risk of diabetes.
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"In one scientific trial, for example, it was shown that, despite having a high antioxidant content, the consumption of half a litre of grape juice per day for three months actually increased insulin resistance and waist circumference in overweight adults," Gill said.