"It has come to the notice that the name and logo of FSSAI is being misused to mislead the consumers into believing that the products of some food business operators have been tested, approved and endorsed by FSSAI. Thereby implying that the products of their competitors do not conform to the standards prescribed by FSSAI," the regulator said in an order.
"It is directed that display of FSSAI logo and name in label and/or advertisements in any form should not be used to misrepresent the authority or to suggest that FSSAI endorses any particular FBO, company, organisation, product etc," the order said.
The FSSAI logo is only allowed to be used as per Food Safety and Standards (Packaging and Labelling) Regulations, it added.