According to sources, the companies can't claim that nutraceuticals and health supplement products be used for therapeutic and curative purposes.
"Every package of food or health supplements shall carry the words FOOD or HEALTH SUPPLEMENT... The term 'NOT FOR MEDICINAL USE' shall be prominently written on the label," FSSAI said in the draft order.
Food Safety Standards Authority of India (FSSAI) has also proposed the maximum usage levels for cow's milk, buffalo's milk, camel's milk, ghee, curd, butter, honey, gold, gold foil, silver, pearl in ayurveda, siddha and unani ingredients based products.
The regulator will finalise the safety norms after receiving comments from all stakeholders on the draft note.
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The order also said that the benefits of specialty foods containing ingredients based on ayurveda, unani and siddha and other traditional health systems of India, should be shown by science based evidence.
Yesterday, industry body Assocham had released a knowledge paper suggesting that FSSAI should come up with safety norms for nutraceuticals and dietary supplements.
In the paper, the industry body said about 60-70 per cent supplements in the nutraceuticals market, which has potential to grow to USD 12.2 billion in the next five years, are fake and such unregistered and unapproved products should be recalled.
Heinz, Kellogg's, Nestle, Hormel, Unilever, Johnson & Johnson and GlaxoSmithKline Pharmaceuticals are key players in this segment.