The comments follow e-commerce major Flipkart's decision to "walk away" from its proposed tie-up with Airtel that has been at the centre of a raging debate over a need to maintain equal Internet access for all.
"Airtel fully supports the concept of Net Neutrality. There have been some misconceptions about our toll free data platform - Airtel Zero. It is a not a tariff proposition but is an open marketing platform," Airtel said in a statement.
Airtel launched Airtel Zero platform last week that allows customers to access certain mobile applications for free with charges being borne by app makers.
"The toll free platform is open to all content providers on a completely non-discriminatory basis and operates on the same principle as 1-800 toll free voice services," it said.
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No site whether on the toll free platform or not under any circumstances is blocked, throttled or provided any form of preferential access, Airtel added.
He had earlier tweeted in defence of Airtel Zero: "When foreign companies do it in India - Innovation. Indians do it - Violation. #NetNeutralityDiscrimination?"
This resulted in Flipkart drawing a lot of flak online with many users even deleting the app from their phones to show support for Net neutrality.
Airtel said the statement made by Flipkart regarding their decision not to offer toll free data service to their customers is consistent with the telecom firm stand that Airtel Zero is not a tariff proposition.