Plans for investing heavily in women's cricket "will be protected" despite the economic fallout of the coronavirus pandemic, according to a top official at the England and Wales Cricket Board.
Clare Connor, managing director of women's cricket at the ECB, said there are no guarantees but that there is a commitment at the highest level to protect a strategy to spend tens of millions of pounds on expanding women's and girls' cricket.
"I remain really confident that the momentum we've built behind the women's and girls' game will be protected to the absolute best of our endeavors," Connor told The Associated Press on Wednesday.
"There is a very strong desire to protect the investment into the women's and girls' game."
"If we can make some contribution to boosting morale or keeping people hopeful of better times, then that will have been a job well done."
The campaign offers online resources to support the game and volunteers. A
Other sports are under pressure, as well. The international soccer players' union, FIFPro, warned in April that COVID-19's impact may present an almost existential threat to the women's game if no specific considerations are given to protect the women's football industry."